Nike: Just Do It
We Never Said Do It For The Gold.
We launched the campaign during the closing ceremony of the Olympics on the heels of Nike's global Unstoppable effort, taking out full page ads opposite the medal tally.
The response to the campaign in China was overwhelming and it soon caught fire across the globe. In an article titled "China's Millennial Consumers: What Victoria's Secret Got Wrong, And Nike Got Right" Forbes Magazine decried an attempt by Victorias Secret to co-opt Chinese imagery in a campaign, while praising our effort as doing a "stellar job."
"One Hell of a Crazy Ad" - AdWeek (Ad of the Day)
"Powerful" - Creativity (Editor's Pick)
"Epically Choreographed" - HypeBeast
"Excellent" - Little Black Book
"Approximately 56.4 percent of Mexicans do not exercise" - Merca2.0