Cass Fresh, South Korea’s biggest beer, wanted to re-fresh (sorry) their image with the youths of South Korea so they called Wieden + Kennedy Tokyo and they called me. We thought a giant sentient hand with legs should do the job. Meet Cassu, his language is universal.
This one was too hot for tv but if you type YAAASS you can see it for free.
CW: Luke Sacherman
Jr. AD: Chaeyeong Seo