Nike: Badge of Honor

In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day (a massive holiday in China) Nike offered a symbol of their dedication to sport we called the Nike “Badge of Honor.”

They were 'Band-Aids' that were stickers that were comic strips that linked to cartoons that kids went bananas for. 

They also won Gold and Silver Clios, a Silver Pencil and a Bronze Cube.

To extend the story further on each package we included links to animated versions of the stories on Nike.com. The animations feature Nike athlete cameos such as the nation’s fastest sprinter Su Bingtian and the goalkeeper of the China Women’s football team Zhao Lina.

The response from the press was equally ecstatic, garnering praise from all corners of the media.

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CD Partner: Terence Leong
Creatives: Max Pilwat, Tim Cheng, Liu Wei