NIKE / Let the Run Tell You Why
People in China haven't caught the running bug yet, actually they think it's crazy. And they have a point. So we decided we couldn't tell people why to run, it's not logical, instead we let the run do the talking.
The :60 TV spot ran online as an interactive film with several in and out spots that let you delve deeper into may of the runners personal stories including a hidden arcade style video game where you could play as a running hot dog. In our webfilms Seventy-four year old Mr. Sun's story claimed a place in the people's hearts and landed him his own Just Do It TV spot in the process.
CW: Jess Price
Chinese CW: Jimmy Chen