Nike Running: Let the Run Tell You Why

With an enigmatic 74 year old man named Mr. Sun and a group of running lunatics we set out to turn China's running culture on it's ear. 

The :60 TV spot ran online as an interactive film with several portals that let you delve deeper into many of the runners personal stories including a hidden arcade style video game where you could play as a running hot dog.

WEBFILMS

PRINT/OOH

2014 Webby Award Nominee - ONLINE FILM & VIDEO / Branded Entertainment Unscripted
Creativity Editor's Pick

CW: Jess Price
Chinese CW: Jimmy Chen