Jordan: The Winning Moment
For the 30th anniversary of the Jordan Brand we let Michael Jordan tell the kids of China the secret moment when a game is really won. Also I got to work with my childhood hero, Michael Jordan, so that was pretty cool. Creativity, AdWeek and Campaign thought it was pretty cool too.
Additionally we captured high school player's winning moments in the locker room immediately before a tournament and put them up along side their nba heroes around basketball courts across the country.
For the 30th anniversary celebration we turned the entire city skyline green to welcome MJ himself to town.
Copywriting/Art Direction: Shaun Sundholm
Chinese Copywriter: Jimmy Chen