EAS / The Unstoppable Tour
30 Sports, 30 Cities, 30 days, 1 man. We challenged a near super-human to do the in-human to prove that the EAS line of sports drinks could put up with anything and get you through everything. Not only did he not know where he was headed each day, he didn't know what he was doing until he opened his gym bag. We ended up with 30 YouTube videos broadcast on Facebook daily.
Won Silver & Bronze Pencils in the One Show Interactive.