EAS / The Unstoppable Tour
30 Sports, 30 Cities, 30 days, 1 man. We challenged a near super-human to do the in-human to prove that the EAS line of sports drinks could put up with anything and get you through everything. Not only did he not know where he was headed each day, he didn't know what he was doing until he opened his gym bag. We ended up with 30 YouTube videos broadcast on Facebook daily.
Silver Pencil - 2012 One Show - Integrated Branding
Bronze Pencil - 2012 One Show Entertainment - Best Brand Channel
Bronze - 2012 Effie
CW: Tom Sebanc
Co-AD: Matt Trego / Meg Douglass / Will Dean