BURT'S BEES / güd Launch


Burt's Bees wanted to highlight the fantastic scents of their new product line, güd. The best way to accomplish this was to make the world's first Scratch-n-Sniff Facebook experience. Millions of Scratch-n-Sniff cards were inserted in magazines and given out in-store, allowing young ladies to smell their way through the launch video. 

BURT'S BEES / Before & After Billboard

To show the hydrating effects of a new Burt's Bees face care line, we re-imagined the typical Before & After product demo with a billboard composed of thousands of coupons. Then we let the power of curiosity take it from there.

CW: Chad Temples

BURT'S BEES / Music from Nature

Burt's wanted to celebrate Earth Day in way that only they could. That lead us to collaborate with musician/mad genius Diego Stocco, using Burt's Bees products and the ingredients they are made of to create a one-of-a-kind, all-natural musical experience.

CW: Chad Temples

BURT'S BEES / Tinted Lip Balm

How do you help Burt's Bees launch a new all natural tinted lip balm? You do the natural thing, of course and illustrate a short film with the actual lip balms. You also write and record the song in your living room with one of you good friends, Catherine Edgerton of Midtown Dickens, because the client has no music budget.

Credits: Director, Art Director, Composer, Piano, Organ, Glockenspiel