BURT'S BEES / güd Launch
Burt's Bees wanted to highlight the fantastic scents of their new product line, güd. The best way to accomplish this was to make the world's first Scratch-n-Sniff Facebook experience. Millions of Scratch-n-Sniff cards were inserted in magazines and given out in-store, allowing young ladies to smell their way through the launch video.
BURT'S BEES / Before & After Billboard
To show the hydrating effects of a new Burt's Bees face care line, we re-imagined the typical Before & After product demo with a billboard composed of thousands of coupons. Then we let the power of curiosity take it from there.
CW: Chad Temples